Google is, by most accounts, the most popular search engine and provides multiple benefits for all these businesses, and one of its products is Google AdWords. In this way, it provides businesses with an easy way to reach their potential customers - increase website traffic, traffic to your store and ultimately increase profits.

AdWords campaigns for small businesses may seem simple, but investing in AdWords can be a solid way to market your product or service and ultimately generate more conversions and revenue.

Combine Your Homepage with Ads

If you have tried to run a Google ad campaign before, you should know that Google considers and evaluates your landing page. If your landing page provides relevant engagement and ease of navigation, Google can put your ad at the top of the first page of Google or in related searches.

Considering that people want consistency throughout their search experience today, we can easily understand that the connections between keywords and ads should be flawless. These links will improve the relevance of your ads and increase your quality score.

Searches made from mobile devices are naturally different from searches made from desktops or laptops. Users searching from phones have a very different mindset. These users are on the go - less patient - more task-oriented and may be closer to the end of the purchasing journey. Consider the conversion rate and cost per click you get from mobile and desktop auctions in particular. Determine the keyword combinations that should be used.

Determine the negative keywords that should be used

Negative keywords; are a type of keyword that indicates which keywords are not suitable for your product or service. These are keywords that are the exact opposite of your keywords. This can increase your click-through rates by not showing your ads for keyword searches that do not match your customers' goals and objectives. For example: If you have a site that only sells women's products, you can use the words men - children - babies as negative keywords to ensure that they only receive qualified traffic. Your ad will not show in any search with such words. Negative keywords are a more advanced way to tell Google what your product or service is not and target the right market.

The Right Keywords

Using the right keyword match types. Keywords are one of the most important elements of your ads. When someone types a search query into Google, AdWords may display an ad based on how relevant the search term is in the auction system. Google loves keywords and keyword phrases that are highly relevant to your business, your ad campaign, your ad copy, and your campaign landing page.

Think and See Like Your Customer

When you’re in the keyword planning phase, try to think like your customers think. Ask yourself: What would my potential customer be looking for if they were looking for the product or service I sell? The better you can match their search, the better your ad campaigns will perform.