Bounce Rate

Bounce rate is a measure used in web traffic analysis. This term indicates the percentage of visitors who exit the site immediately after entering the landing page, without browsing the pages on the site or viewing another page. This measure is very important for every website. You can examine your site's bounce rate using Google Analytics. The lower the bounce rate, the more beneficial it will be for the site.

As long as people visit your site, you may not care which pages they view or how long they stay on your site. At least they are aware of your business and site. But this is not enough. As long as visitors stay on your site, you can encourage them to subscribe or make purchases. For this, your site's bounce rate should be low.

How to Improve Bounce Rate?

1. Produce content consistently

Producing content consistently is the first method that can be used to reduce the bounce rate. It is the best way to keep users on your site for longer and to have them view more than one page. Useful and interesting content will help you drive traffic to your site. Once users come to your site, if you have a lot of informative blog posts on your site, they will browse the pages, read the content and eventually become subscribers or customers.

According to a study, sites that publish more than 16 blog posts per month attract 4.5 times more traffic than sites that publish 4 blog posts per month. Publishing a variety of content regularly and consistently will help you improve your bounce rate.

Produce consistent content that will appeal to everyone. Written content does not appeal to everyone, so do not ignore content such as videos, visuals, and audio recordings. Another important tip is to build links to other pages on your site. This method will help you to prevent users from jumping from page to page on your site and reduce the bounce rate.

2. Add images and videos.

Use eye-catching, attractive images and videos to reduce the bounce rate of your website. Many users do not spend much time reading the content on the website, you can attract the attention of these users with images and videos. High-quality images and videos that you will add to your homepage will attract the attention of visitors as soon as they enter the page. Many websites use this method to both attract the attention of users and reduce the bounce rate by adding high-quality images to their homepages, while keeping everything else on the site simple.

3. Speed ​​up your site

You may not have noticed it before, but speeding up your site is very important in reducing your site's bounce rate. According to Google, 53% of mobile visitors leave the site without waiting for it to load if it takes more than 3 seconds. And as this loading time increases, the bounce rate increases. So, do not keep your visitors waiting.

You can use sites like GTmetrix to test the speed of your site. It will not only give you advice on the speed of your site, but also on how to speed it up. If you run a WordPress site, installing free plugins like WP Smush and W3 Total Cache is a good way to speed up your site. When your site starts loading faster than before, you’ll notice that it’s a great way to reduce your bounce rate.

4. A/B testing

Don’t leave it to chance to reduce your site’s bounce rate. Run an A/B test on everything to see which one is more useful. An A/B test is a test used to compare two or more versions of pages or applications on your site. You might be surprised to know when users get hung up on small details and decide to abandon your site. Sometimes, users might not like the color of the “buy” button and decide to leave your site, which can increase their bounce rate.

So run A/B tests on every page of your site. Does a pop-up on the homepage increase or decrease bounce rate? Does one font keep visitors on the page more than another? How does using a progress bar affect bounce rate? Apply A/B testing to everything and choose the optimal option that will reduce the bounce rate with the results.

5. Target users who are about to leave the site.

Bounce rate is an important metric and the sooner you start working to reduce it, the better. Did you know that 70% of users who leave your site never visit your site again? Another way to reduce bounce rate is to block users who are about to leave the site.