What is Google Ads?

Google Ads is an advertising service offered by Google. In this advertising system, which has two supporters, Adsense and Google Ads, Adsense provides services for advertising publishers, and Google Ads provides services for those who want to publish their ads.
With Google Ads, you can place ads on search-based pages on Google that we visit almost every day, using keywords, and you can advertise as a banner or link on web pages that publish or share about your product.
Google Ads is a good team with Adsense, an important advertising network in the world. In other words, one cannot do without the other. Advertisers' ads reach the user and find the necessary value thanks to Adsense.
The most important center for online advertising in our country is Google Ads. The low pricing policy compared to the high advertising prices of other companies, the payment per visitor and the possibility of video, image, flash and other ads are among the important positive aspects of this system.

Advantages of Google Adwords This is a sales-oriented advertising method.

We can easily say that Google Adwords ads are target-oriented. Google’s target audience consists of users looking for purchases. The fact that Google Adwords ads are direct ads aimed at this goal reveals that it is a sales-oriented advertising method. Thus, Google Adwords ads provide a profitable advertising method for brands in digital marketing.

Having a low and controllable cost feature, Google Adwords is a very affordable way to advertise, whether it is a small or large brand. Advertisers can set an upper limit with a predetermined budget in Google Adwords. However, it has the advantage of being able to stop and start campaigns instantly. This is an advertising method that brands can benefit from in terms of costs.

It is distinguished by its flexible structure.

In Google Adwords, you can immediately monitor the brand’s advertising campaigns, messages, keywords and make adjustments according to changing things. The ability to pause and resume ads at any time, as well as the ability to do all this in a short time with quick setup features, makes Google Adwords stand out among other advertising methods.

It includes measurable and analyzable reporting features.

In particular, the more detailed reporting feature compared to traditional ad formats and other digital advertising methods provides a significant advantage to the advertising brand. Advertiser brands have easy access to very detailed data through Google Adwords ads. With this Google Adwords feature, you can get the most accurate information about what strategy you should create your ads in the future.

There are controllable features in terms of access.

Google Adwords can broadcast the brand's advertising to the target audience with targeting features such as language and city. For this reason, it allows Google Adwords, which has a high reach rate in digital media, to become more effective and makes it profitable for brands to increase the interaction rate with this advertising method.