How to Do E-Commerce?

Electronic commerce refers to all online commerce, that is, sales made through digital devices and platforms such as computers, tablets and smartphones, without direct human contact.

E-commerce is usually associated with the online sale of physical products. That is, the purchase is made online and the product is physically received by various means of delivery such as the post office, carrier, motoboy, etc.

Online purchases are usually made through credit cards, bank transfers, transfers, deposits, etc. In addition to the definition of a form of commerce, the term e-commerce can also refer to the virtual store itself. In this way, if you want to have a business that can sell over the Internet, you should set up an e-commerce!

What is a marketplace style e-commerce?

Have you ever heard of a marketplace? If not, you have probably bought from a marketplace. A marketplace is a mode of electronic commerce in which a consolidated brand mediates the sale between the seller and the end consumer.

In practice, the consumer buys the product from the Amazon or Americanas website, but the product is actually sold by a third party. When the sale is made by a third party, there is usually a notice that says "sold and delivered by the company". Marketplace is a great way to sell without generating traffic (profit and cash flow). However, the credit for the sale goes to the site owner.

What are B2B and B2C?

B2B and B2C methods stand out for "doing" electronic commerce. The first and most common is B2C (Business to Consumer) e-commerce, which occurs when businesses sell to consumers.

B2B (Business to Business) e-commerce, when companies sell online to other companies. Many online businesses can still be hybrids, meaning they sell to consumers and businesses.

How many people buy with e-commerce in Türkiye? And how many virtual stores are there?

One of the most frequent actions of the audience on the internet, other than reading e-mails and entering social networks, is searching for product information online. When we look at Turkey's e-commerce user activities in just 1 month, We see that 52 percent of users search for products or services online to purchase, visit an online retail store, and 43 percent make this purchase.

These rates show us that 29.92 million people shop online from e-commerce sites, and that an annual expenditure of 1,029 TL is made per person within the 30.8 billion TL Turkish e-commerce volume.

When we look at the world, we see that 1.61 billion people shop via online channels. When we compare this figure to the world population, we can say that the penetration of e-commerce worldwide has increased to 22 percent. In 2016, this 22 percent population segment created a turnover of 1.915 trillion dollars. This turnover, which is reflected in the census as 1,189 dollars per person, corresponds to around 4,170 TL.

Best-selling products in Turkish e-commerce

See the list of best-selling product categories:

Fashion and accessories (14.8%)

Health, Cosmetics and Perfumery (12.2%);

Home and decoration (10.6%);

Household appliances (10.3%);

Phones / Mobile Phones (9.5%)

How to Create a Successful E-Commerce

Want to know how to sell in e-commerce and how to benefit from all the results this style of commerce offers?

Learn the 10 steps that can turn your business into a successful online business now!

What to Sell in E-commerce and Who to Sell to?

Before setting up an e-commerce, this is probably the most important factor to define: what will I sell?

Finding your niche market is an important decision that will affect how you operate in the future.

Therefore, analyze, study and research the maximum information about the segment, the audience and the products you want to market, your purchase rate, your billing and the level of interest of potential consumers.

Our main advice is to act on the niche market and become a specialist who sells "few" products and is more profitable. Understand who your consumer is, what you want, what your claims are, what you like to do in your free time, better days to communicate and more relevant data that can increase your marketing.

Build Relationships with Suppliers and Consumers

Build relationships with the best product suppliers, personalized product manufacturers and systems that facilitate virtual operations to start e-commerce on the "right foot". They are the suppliers who will supply good products.

Build a relationship with the potential consumer through customer service channels such as phone, WhatsApp, chat and email, so that the customer can voice his doubts in real time during the purchasing period. They are the consumers who will buy the products.

How to Choose the Ideal E-Commerce Platform?

When choosing a platform, determine whether it has the necessary conditions for search engine optimization, whether this system provides all the necessary tools and resources for activity, whether it allows your business to grow.