What are the ranking factors in Google?

Today, technological developments dominate our lives. One of the most important technological tools that make people's lives easier is computers. The Internet is a huge encyclopedia where access to all kinds of information can be found, and it also provides job opportunities for many people.

Domain Name Factors

The age of the domain is not a very important criterion for Google. It would be healthier to just buy the domain name for the long term.

Keyword Passing in the Domain

Including keywords in your domain name holds a very important place in the ranking criteria in Google. Including the keyword in the domain name still has an effect on the Google search engine. It perceives the domain as a keyword and gives a little more priority to domains with the chosen keyword in the ranking.

Including the keyword at the beginning of the domain name

You can access proven information on this topic from moz. This information can be obtained as a result of analyses conducted every two years. It is certain that if keywords appear in the first string of the domain, they will have a greater impact on the ranking.

Domain History

If the owner of a site is not permanent or changes ownership frequently, links pointing to the domain will be evaluated negatively.

Sanctioned domain owner: If Google considers a person to be a spammer, it will monitor other sites belonging to that person more closely.

Use keywords in the title tag: The title tag is the second most important place for content on a website. Therefore, it sends a strong SEO signal to the page.

The description meta tag should include the keyword: Just like the title, in natural works, your keyword will inevitably appear in the description section.

It is also useful to publish long articles on your site. According to statistics, articles with 2000-2500 words seem to have an advantage in Google.

The speed of your site’s link is also very important. The faster your site links, the better results you will get.

The content of your article should be completely original. Unoriginal content is perceived by Google as duplicate.

In order for your site to be indexed more easily and quickly, a sitemap is necessary.

Having a privacy policy on your site is perceived by Google as an indication that you take your business seriously.

You should be careful to make sure that your site is mobile-friendly.

The backlinks you receive should be distributed naturally.

Google pays attention to the words around the backlink. If the words around the backlink are meaningful, it will be beneficial for your site.