What is Organic SEO?

Organic search engine optimization, or traditional SEO, is the process by which companies try to appear in the top search results of search engines like Google in order to target traffic to their websites.

This is achieved by optimizing the structure of the website and creating content that corresponds to the search intent of consumers. Creating internal links between the individual pages of a website also makes it easier for Google to search and record topics on a website. On the other hand, based on the external links (so-called backlinks ) that a company website receives from other websites, Google determines what authority or trust a website has.

The trust factor and relevance in terms of content are therefore decisive ranking factors not only for the online user experience, but also for its optimization. The better Google understands the content on your website and the more authority the search engine gives your website, the more likely you are to appear in the search results and thus reach new customers every day.

Important Ranking Factors for Organic Search Engine Optimization

Numerous measures can improve a website’s search engine ranking, such as enriching your website with important keywords, building backlinks, and creating high-quality and informative content.

Organic search engine optimization can be accomplished by:

Identifying the target customer. (“Who do I want to reach?”)

Understanding the search intent or needs of the target customer you are offering a solution for

Comparing customer needs to common search queries. (“What keywords does the customer use in their search?”)

Creating highly relevant website content for those exact keywords

Internal and external linking of the website. (see above)

Maintaining “meta elements” (including page title, page description, and image title) that affect how your website is displayed in search engines.

Benefits of organic search engine optimization:

Rank for these types of search queries that drive new customers to your company

Generates more relevant traffic to your website

Establishes your company as a leader in your industry

Cheaper and often more effective than paid search advertising (e.g. Google AdWords)

What is Local Search Engine Optimization?

Local SEO is the process by which companies work to optimize the online visibility of each of their local locations. Especially for users searching for products and services near them online.

Local search results suggest relevant company locations to users and are played when search queries are locally relevant, such as “supermarket open now”, “restaurants near me”. Even simple searches on Google for “cafe” or “post office” will show three local locations as direct search results

If you want to be successful with local search engine optimization, you should pay attention to different ranking factors, from customer reviews to opening hours of a location. For example, if a user searches for “Best Burgers Near Me” or “Best Mechanic in My Area,” a location’s customer ratings are the determining ranking factor: the average rating for a location is what Google displays in the search results. Additionally, a user can filter their search results by rating score.

Important Ranking Factors for Local Search Engine Optimization

Each company location is made relevant to local search through a variety of measures. Creating citations, creating directory listings, managing customer ratings, and ensuring that all location information is accurate are important local ranking signals for search engines.

Local search engine optimization can be accomplished by:

A complete and accurate profile for each business location on Google My Business (GMB), Apple Maps, and other relevant search and mapping services

Creating links to your website (quantity and quality of links are a factor)

Consistency and accuracy of listings in directories and on platforms like Yelp , Facebook, Yellow Pages , Bing , and Apple Maps

Customer management management

Benefits of local search engine optimization:

You are reaching “ready to buy” consumers who are looking for what your company offers

Optimal referrals bring customers directly to your locations

Local searches are more likely to buy than organic searches

Building local online visibility through listings on maps and navigation services, directories, and social media

Building credibility and trust with reviews

Can be cheaper and more effective than paid search results

What Do Organic and Local Search Results Look Like?

Here is a sample search results page from Google. If a search is interpreted by Google as "local," the Local 3 Pack with the most relevant locations for that search will appear above the organic results.

Local 3'