Long-tail keywords

What are long-tail keywords?

Long-tail keywords are keywords made up of three or more words. The more specific the keyword, the closer the user is to taking an action. These specialized searches indicate that users are close to making a purchasing decision, and the likelihood of these searches converting into sales is very high. Long-tail keywords are an excellent tool for driving traffic to your site.

5 Easy Ways to Find Long-Tail Keywords

The solution to reaching broad audiences without high competition is to find long-tail keywords. Imagine comets flying in a hypothetical SEO solar system. The most popular keywords might be the head of the comet (e.g., "smartphones"). Each comet carries a tail made up of more specific keywords, like "smartphone brands." Strategically, following the right long-tail keywords can offer multiple advantages.

Since these keywords have lower search volume, they will also have less competition, making it easier for your brand to rank higher in search engine results. Moreover, the uniqueness of long-tail keywords often attracts researchers who are ready to take action. As a result, these keywords have a higher conversion rate. Therefore, finding long-tail keywords will help your website be discovered more often by target audiences in the critical decision-making stage.

If you truly understand the search goals of your customers and address them, big competitors won’t be able to stop you. But realizing you need a long-tail keyword strategy is only half the work — not all keywords you need to find will be this specific. What can you do to discover these long-tail keywords?

5 Easy Techniques for Finding Long-Tail Keywords You Can Use to Bring Your Business to the Forefront

1. Let Google Find Long-Tail Keywords for You through Autocomplete Suggestions.

This method is truly as easy as it sounds. Simply type a broad term into Google's search bar, and you'll see a long list of autocomplete suggestions made up of popular long-tail keywords that match this term and are being used by users. For more suggestions that align with your SEO campaign or business, you can search for these long-tail keywords (or related ideas) in the search engine. For example, by typing "smartphone," you might find "smartphone brands," and with those words, you can discover even longer keywords like "smartphone brands and prices." With Google's autocomplete suggestions, you can uncover popular search terms on any topic.

2. Use the "Related Searches" section in Google.

Similar to autocomplete and also a completely free technique, you can take advantage of the "Related Searches" section in Google. Simply type a keyword and scroll down to the bottom of the search results page. A variety of long-tail keyword suggestions will be waiting for you in the "Related Searches" section of Google.

3. Get suggestions from Ubersuggest, LSIGrap, Quora, and Answer The Public.

These websites will help you find long-tail keywords for your target keywords. Ubersuggest, LSIGrap, Quora, and Answer The Public will assist you in discovering long-tail keywords in the form of questions, increasing the number of keywords, finding images, and creating content that directly answers questions related to your brand.

4. Review user discussions on online forums.

Online forums, in addition to other methods, will provide you with a different perspective on the questions and interests of your potential customers. You can extract long-tail keywords by selecting specific topics and the most discussed questions here. To find these forums, search through the search engine with “[broad search term] + forum.”

5. Use the Keyword Difficulty Tool

Entering the target term into a keyword difficulty tool will provide multiple related keywords, many of which will be long-tail phrases.

Keyword difficulty tools typically provide metrics that help you decide which long-tail keywords to use and which ones are most relevant to your target audience. These metrics show the relevance to the original keyword, the popularity of the search term, the level of competition you need to overcome, and whether the competition level is suitable for your competitiveness. In short, the keyword difficulty tool will help you find the most appropriate keywords.

The solution to reaching a broad audience without high competition is finding long-tail keywords. Imagine comets flying through the fictional SEO solar system. The most popular keywords are the heads of these comets. (For example, smartphone). Each comet then carries a tail made up of more specific keywords like "smartphone brands".

How to turn long-tail keywords into SEO success?

First, for SEO, create a list of candidate long-tail keywords you can target. These keywords in the list should meet two conditions:

• The competition in which you can successfully compete should be low.
• The keywords should be popular and searched often enough to make it worth your time.

Once you’ve ensured that the keywords you've chosen are correct, add them to your content to achieve top rankings in search engines and follow best SEO practices.

To get the most out of long-tail keywords:

• In the content title and meta title.
• In the page’s SEO meta description.
• In the first paragraph of the content.
• Throughout the content, naturally using the keywords (around 2% keyword density).
• In at least one subheading.
• Near the end of the content.
• In the alt text of an image within the content.

Using long-tail keywords that target a specific audience who knows what they want and is ready to convert into customers means it's wise to follow various SEO strategies that offer focused content to reach this target group.