What are Facebook ads?

Facebook ads are paid messages that allow brands and businesses to reach their target audiences using sentences that best describe them. Those who want to advertise can promote and support their specific campaigns using the Facebook ad format that best suits their goals.
What do you want to achieve by placing Facebook ads?
Whatever the goal of the brand and business, achieving the goal is easy thanks to Facebook’s marketing tools. However, it is important to remember that the goal must be well defined and the targeting must be done correctly.
Brands and businesses can use Facebook ads to;
– Strengthen their assets, – Create awareness, – Enable people to discover, – Find potential customers, – Increase sales, – They can have goals such as building loyalty.
Facebook, a platform that analyzes user behavior very well and is constantly improving in this direction, can help advertisers achieve their goals for all the purposes we have mentioned in these articles.

How does Facebook strengthen business presence?

According to an analysis of Facebook and Instagram; Most users open their accounts to discover new things and spend a significant amount of time online following them throughout the day. In this discovery process; In addition to following friends, relatives or celebrities with curiosity, there are also news about brands and businesses such as campaigns, new products and discount days. That is why all brands, especially those that offer online shopping, must be on Facebook. In addition, Facebook pages, which already have a mobile-friendly structure that does not tire businesses at all, also allow customers to easily reach the business from anywhere and at any time, express their thoughts on products and send private messages to the business. Only one thing should be noted here. room; When creating business pages, make accurate descriptions, place appropriate buttons on the page, and fill out the profile information completely to ensure easy access.
Facebook ads that will strengthen the presence of the business; First of all, this helps to inform Facebook users about the existence of the page. It is possible to get them to follow the page, connect with them, and reach potential customers with the type of advertising sponsored by Facebook. Again, ads placed to get people to click on the buttons on the page's profile, drive traffic to the site, or make it easier for those who want to contact the business by phone are also included in these advertising tools.

What can be done to create awareness?

The best way for a brand to create awareness is to create a lot of noise around it. The equivalent of the concept of "talking a lot" in social media is the name given to sharing posts with a wide audience. So, if you are wondering how to make posts from a business account to increase awareness? Actually, you don’t need to be an expert in social media to answer this question. Every user already knows that the success of their posts is measured by the likes, comments and shares they receive. So we can say this; Making interesting posts is the first condition to talk about you.
Let’s take a look at how Facebook advertising contributes to business pages in this regard. The number of people to whom posts made by accounts or pages will be shown is a certain percentage related to the number of active followers, and this percentage is quite small. Even if the posts generate a lot of interest and have a lot of comments, likes and shares, this percentage will only increase slightly. In short; If you want to reach more people, you should definitely take advantage of Facebook’s sponsored advertising options.
Facebook awareness ads start with defining the people you want to reach. The goal here is to connect with users who are likely to like the posts. Targeting; These are defined as "Core Audience", "Similar Audience" and "Special Audience". For stories that tell the purpose of Facebook; Allows the use of videos, slideshows, photos, links and the publication of this content as Canvas or Carousel type as desired. In addition, advertisers have the opportunity to choose where their ads are published if they wish.