Competitive Analysis

Social Media Analysis By the time you get to this section, you should already know who your competitors are and their feedback profile. All you need to do is understand their content marketing and social media strategies. How often do they update on social media - What are their engagement levels - How many followers are actively following them? You need to find answers to all these questions.

Observe their blog addresses - Facebook - X - LinkedIn - Instagram - Pinterest accounts. As a result of these observations, you can learn how active you should be in creating and sharing content. With this, you can determine what you need to do to gain followers and increase your engagement rate.

Define your strategy

Once you understand your competitors, you can create a strategy based on the data you have obtained. The first thing you need to do is determine how many links you need. At this stage, you need to clearly define the quality of the links. All of this will help you appear in search results. Of course, a lot will be judged by the average value of the sites for the keyword you’ve chosen. It’s important to start by targeting keywords to sites with high domain authority. These domains are highly trusted by Google and have been awarded by Google.

Next, you need to determine how many links you need to have in terms of topic categories. For example, if you need to get 100 links to start showing up in search results, you need to determine how many of them need to be directly related to your niche or how many need to be in other niches related to your niche. You need to determine how many of the links you point to should be from places with a domain value of 80 or higher.

As part of your final research, you need to determine how often you should post on a weekly basis, as well as how many of them should target the keyword directly. You need to figure out how often you should post on social media.

The results you get from this research will form the basis of your SEO strategy and help you create a structured campaign. In this very difficult working environment, you need to be data-driven. Otherwise, you may not see a return on your investment.

Identifying Big Brands and Small Brands Once you have found your keywords, type these terms into Google and note the sites that appear in the top 10. You will usually see the same sites appear over and over again. Add sites that rank for different keywords in your chosen niche to your competitor list.

Next, using SEMrush, you need to enter the domain name in the search box and determine their organic traffic and organic keywords on Google.

If competitors have more keywords in SEMrush and have higher search volumes, this indicates that the domain has high authority. You can also use this tool to identify competitors, but the list provided may not always be accurate.

As you take these steps, it’s important to find sites that are truly competitive with you. It’s a mistake to compare big brands to small brands. It’s important to identify and target long-tail terms, as well as find sites that rank for related terms. You shouldn’t include big brands in your list, or they will severely skew your rankings.