PPC Tips and Tactics for E-commerce Businesses

PPC is one of the rules that control what advertising costs will be in digital marketing. PPC, translated into Turkish as cost per click, is used especially in Google Adwords and social media ads and provides countless benefits to brands.

Make your plans

Before creating an advertising campaign, you need to determine which target audience you will show these ads to. You can create advertising campaigns with multiple goals such as product promotion, brand awareness and driving traffic to your website. Therefore, it is important to first define your goals and determine and plan which products you will produce content about, how you will produce content, your calls to action and meta descriptions.

You don't have to direct only to the home page

When creating your advertising campaigns, it is not enough to direct users only to your home page. You can also direct them to other landing pages or, if you are creating product-related advertising campaigns, you can direct these ads to product pages. Therefore, it is important to choose your referral links correctly.

Analyze your poorly performing keywords

If you are new to digital advertising, you will need to try a few different methods. After these tests, you can identify keyword groups that do not perform well for you. By identifying these words, you can focus on words outside of these key groups in your future ad campaigns.

Take advantage of negative keywords

Especially in your AdWords ad campaigns, determining negative keywords will ensure that your ads are seen in more relevant search results and will also allow you to manage your ad budget better. You can check out our guide below for detailed information on the use of negative keywords.

Don't forget mobile ads

Mobile ads also have a very important place today. With the increase in the number of mobile users, a large portion of consumers can search for products via their mobile devices. If your mobile traffic is high or has potential, you can allocate a portion of your ad budget to mobile ads, and increase the effectiveness of your ads by managing your ad budget better.

Expand your potential campaigns

It is also important to increase the budget of your ad campaigns that receive good feedback and convert into sales. In this way, you can get longer-term feedback from these campaigns. Therefore, you should follow your ads closely and research which ones perform better for you. Increasing the average budget of your potential campaigns and extending their duration will also have a positive effect on your sales.

Add numbers to your ads

When creating your ad content, you can use numbers and figures to attract users' attention. For example, if you are running a discount campaign, you can use expressions that indicate a certain figure such as a 30% discount in your ad text. Using numbers in this way will better express the content of your ad and thus you will be able to get more return from your ads.

Decide on which channels to advertise

The PPC model can be used on many different channels. Therefore, you need to decide on which channels you will run your ad campaigns on. Adwords may not be the right place for you or you may not have much experience with Adwords. In this case, you can prefer social media platforms. In addition, analyzing the channels your target audience uses the most will give you an idea on which channels to show your ads.